Objective 1: Reduce DUI Incidents

The Safe Roads Initiative aims to reduce local Driving Under the Influence (DUI) incidents by 20% within the next three years through a coordinated strategy of targeted community outreach, education, and
prevention. This objective will be achieved by implementing evidence-based educational campaigns, expanding youth and community engagement, and increasing awareness of the risks and legal consequences associated with impaired driving.

The initiative will prioritize outreach in high-riskpopulations and locations identified through local traffic safety data. Educational efforts will include peer-led workshops, community forums, school-based programming, and public awareness campaigns that promote responsible decision-making and the use of alternative transportation. Messaging will emphasize prevention, personal accountability, and shared
community responsibility for roadway safety.

Progress toward this objective will be measured using localDUI arrest data, crash reports, and community survey results, reviewed annually to ensure strategies remain responsive and effective. By combining education,
advocacy, and community collaboration, the Safe Roads Initiative seeks to create sustainable behavior change that leads to measurable reductions in DUI incidents and safer roads for all.

Objective 2: Increase Community Awareness

The Safe Roads Initiative will increase community awarenessof impaired driving risks and prevention strategies by conducting quarterlyworkshops and seminars, with the goal of achieving a 30% annual increasein community participation and engagement. These educational activitieswill serve as a platform to inform residents about the dangers of drinking and driving, available alternative transportation options, and the shared responsibility of maintaining safe roadways.

Workshops and seminars will be delivered in accessiblecommunity settings, including schools, community centers, faith-based organizations, and local events. Programming will be interactive and culturally responsive, incorporating real-life scenarios, expert speakers, and opportunities for dialogue. Special emphasis will be placed on engaging youth, families, and high-risk populations through targeted outreach and partnerships with local organizations.

Community engagement will be measured through attendancerecords, participant feedback surveys, and year-over-year participation comparisons. Data collected will be used to refine outreach strategies, improve
program delivery, and ensure continuous growth in community involvement. By expanding education and engagement efforts, the initiative aims to strengthen community ownership of Safe Roads principles and support sustained reductions in impaired driving incidents.

Objective 3: Enhance Youth Engagement

The Safe Roads Initiative will enhance youth engagement byintroducing evidence-based educational programs in at least 10 local schoolswithin the first year, reaching a minimum of 5,000 students annually.This objective recognizes youth as a critical audience for early prevention and
long-term behavior change related to impaired driving and responsible transportation choices.

The program will deliver age-appropriate, interactiveeducation focused on responsible decision-making, the dangers of impaired driving, peer pressure resistance, and planning safe transportation options. Programming will be implemented through classroom presentations, assemblies,
workshops, and peer-led activities in collaboration with school administrators, educators, and community partners.

Youth engagement efforts will emphasize empowerment ratherthan punishment, encouraging students to take an active role in promoting safe behaviors within their schools and communities. Opportunities for leadership development, peer advocacy, and community service will be incorporated to reinforce learning and sustain engagement beyond the classroom.

Program reach and effectiveness will be measured throughparticipation records, pre- and post-program assessments, and annual reporting on the number of schools served and students reached. By engaging youth early and consistently, the Safe Roads Initiative aims to build a generation of informed, responsible decision-makers who contribute to safer roads and
healthier communities.

Objective 4: Promote Safe Transportation

The Safe Roads Initiative will promote safe transportationoptions by partnering with local and national rideshare companies to provide atleast 5,000 discounted or free rides annually, reducing barriers to safetravel and minimizing the temptation to drive under the influence. This
objective directly supports impaired driving prevention by increasing access to reliable, affordable alternatives during high-risk times such as evenings, weekends, holidays, and community events.

Through strategic partnerships, the initiative willdistribute ride vouchers and promotional codes at community workshops, schools, nightlife districts, and special events. Outreach efforts will prioritize
populations and locations identified as higher risk through local traffic safety data. Public awareness campaigns will reinforce messaging that planning a safe ride home is a responsible and socially supported choice.

Program success will be measured by the number of ridesredeemed, geographic distribution of ride usage, and participant feedback. Data will be analyzed annually to assess impact and guide program improvements. By expanding access to safe transportation, the Safe Roads Initiative aims to reduce impaired driving incidents and support safer roads for all community members.